Ivan grew up in his native land Brazil. After leaving school he trained for 3 years to be an accountant. As much as he tried to ignore it, his thirst for creativity eventually won his full-time attention as he trained to be a hairdresser.
His quest to better himself saw a move to London which he has called home for the last 18 years.
In 2003 he met Belle Cannan and joined her team at Real hair in Chelsea. Here he quickly grew a loyal and influential clientele of movers and shakers.
A further move to Josh Wood's Atelier in Holland Park saw him develop his clientele, allowing him the freedom to work on photo shoots, television sets and fashion shows. His fusion of disciplined hair cutting and excellent finishes has allowed him to call the likes of Demi Moore, Uma Thurman and Amanda Harlech his clients.
When he is not busy attending premiers and red carpet events, you will find him in 305 Brompton Road at his new studio working his magic.
Holly moved to London last June after studying Psychology and Criminology at university. Her hard working attitude led to Ivan asking Holly to be the first member of the team, acting as a personal assistant for his new studio.